Persuasive Speech On Subliminal Advertising And Cults

Note to OPP user: this was written as an outline to a persuasive speech, but it includes pretty much every word of the speech and it could probably be edited into essay form.   This speech references advertisements that I couldn"t include in my submission to this website.   The Ralph Lauren example can most likely be found in a women"s magazine.   It is a 3-page ad, the first page features a young couple, the woman having long brown hair, they are standing with their pelvises pressed together and they are looking lustily into each others" eyes.   The second page of the ad features the Ralph Lauren perfume, and the third page shows the girl with flushed cheeks staring into the camera, seen only from her bare shoulders up.   This model is also seen on Ralph Lauren television commercials.   If you wish to reference the Winston cigarette ad, you could just say "there was a Winston cigarette ad from 1976..."

SPEAKER:  
PURPOSE:   To persuade my audience to refuse to be persuaded by subliminal advertising  

I. ATTENTION
Who here has seen the movie "Fight Club"?   If you have, you have been exposed to a thing called subliminal messaging.
Let me show you a short clip from the movie. [show clip]
Okay, raise your hand if you saw the image flash on the screen.
For those of you who didn"t see it, here it is in slow-motion.   [show the image]
I noticed three other instances just like that one.   That"s not even all; there"s lots more to watch out for in that movie.
Those kinds of techniques are used all of the time, especially in advertising.

II. NEED
Most of us remember an incident involving George "Dubyah" Bush.   During the campaigns, the Republican party ran a commercial in which they said that Al Gore"s prescription plan "lets bureaucrats decide."   Right then, the word "RATS" flashed on the screen.   Bush defended the ad by saying he really didn"t think it was intended to be "subliminibal."   Did the ad work?   You tell me.   He got elected, didn"t he?
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